Cristiano Ronaldo scores a goal in the Big Apple. The football star’s hotel, Pestana CR7 Times Square, has started to receive its first guests in a ‘soft-opening’ format, that is, it will open a quota of its rooms, which will gradually increase in number until the establishment is fully open.

This is the first hotel in New York of the Pestana CR7 Lifestyle Hotels brand, a partnership between Pestana Hotel Group, led by Dionisio Pestana, and the player Cristiano Ronaldo.

The 176-room establishment is located on 39th Street, between 8th and 9th Avenues. Specifically, it has a lobby bar and a restaurant with an outdoor terrace, both open to both guests and the local public and featuring a wide variety of healthy food and beverages, along with the Fitness Center gym.

This is Pestana Hotel Group’s third addition to the North American market, joining the hotels in New York and Miami.

This hotel joins the Pestana CR7 Gran Vía Madrid, which the sportsman opened on 7 June in Madrid’s Gran Vía. This was the first hotel of the flagship Pestana CR7 Lifestyle Hotels outside Portugal, following the success of its hotels in Lisbon and Funchal. It is also the chain’s second hotel in Madrid, after Pestana Plaza Mayor, which belongs to its Pestana Collection Hotels brand.

Occupying number 29 Gran Vía street in Madrid and with an investment of 13 million euros, this 1923 building will have 168 rooms distributed over 10 floors, two of which will be destined to a terrace bar and solarium with swimming pool.

The 9th floor CR7, open to the public, will house the project’s gastronomic offer, which includes a sports bar, a pizzeria and the only rooftop with 360º views in the capital, which will house a plunge pool.