The best way to make the sale of a property stand out from the rest is to know the market situation. Having professional advice and the help of technology are essential to speed up a sale and purchase, especially in a situation like the current one in which there is an increase both in the supply of houses for sale and in the interest of many people to change their home.
“New housing needs, lack of liquidity or economic uncertainty are some of the reasons why the supply of properties is accelerating,” say Solvia, who offer a list of the most common mistakes to avoid in order not to fail in the attempt to sell our house in search of a replacement or a second home.
“The rush to get rid of the property can lead to mistakes that make it even more difficult to achieve this goal by not taking into account the exceptionalities that the sector is experiencing,” they add before defining these mistakes:
Setting an unrealistic price, without taking into account changes in the market. There are many factors that influence when setting the selling price of a property: the characteristics of the property (distribution, installations, qualities, orientation, renovations carried out…), the area in which it is located, whether the neighbourhood where it is located has sufficient services or is well communicated, etc. “However, the current economic uncertainty also makes it necessary to be aware at all times of the price trends set by the market,” they add.
2021 will be a year marked by adjustments in housing values. For this reason, it will be necessary to take into account how the sector develops in this respect in order to avoid setting an excessively high value that will scare off potential buyers.
Neglecting the presentation of the property on the Internet. It is likely that potential buyers of the property will find it difficult or impossible to go on guided tours of the properties during these days. Therefore, now more than ever it is necessary to take care of the presentation of the assets in the online portals. But this is not only achieved by uploading good photographs and complete descriptions. It is also necessary to take advantage of other benefits provided by technology to give added value to the property: virtual guides with videos, personalised tours, 360º images, virtual decoration or chatbots to ask questions. Similarly, it will be essential to highlight the strong points of the property, such as large spaces, terraces or balconies, common areas, rooms that could be used for teleworking, etc.
Do not rely on professional help. Having the guidance of professional experts in the sector has always been a guarantee that the property will be sold as soon as possible. Not only because of the advice and support they provide when analysing the market, but also because they bring with them a large portfolio of interested potential buyers, which eliminates starting the search for clients from scratch.
The valuation of the property, the suitability of the property, the negotiation of the sale, the preparation of all the necessary documentation for the transaction or recommendations on legal matters are also aspects in which these professional experts can help.
Neglecting security measures for visitors in the post-covid era. Thorough cleaning and daily ventilation of the properties have become a prerequisite for guided tours.
However, it never hurts to add an extra layer of sanitary safety to avoid possible contagions that could put off the purchase. Disinfecting all surfaces and doorknobs before and after visits is a very good recommendation in this regard, as well as offering hydroalcoholic gel to customers and advising them to keep a safe distance and try not to touch anything. This will make prospective buyers feel more confident and open to consider buying the property.
Automatically rule out refurbishing the property. Right now, the vast majority of potential buyers are looking for a home that meets their new housing needs: flexible and spacious spaces, good quality, energy efficiency, renovated properties, etc. Therefore, it is now more important than ever to consider the option of refurbishing the property before selling it. Not only will it attract more interested parties, but it will also be possible to substantially increase its sale price.
Do not define a type of buyer to target. A property is also a product on offer that is aimed at a certain type of buyer. It is not the same to offer for sale an average-sized flat located on the 4th floor as an interior ground floor flat of 40 m2, or a completely refurbished property as one that requires a complete renovation.
For this reason, it is necessary to previously analyse the characteristics of the property in order to know which public to focus on and what advantages it offers.